Marketing Tips

Maximising Revenue with In-House Food and Drink Offerings 🍔

In the competitive landscape of UK leisure and hospitality, providing enticing food and drink options can significantly enhance guest experience and boost your venue’s revenue. By offering popular, easy-to-prepare items, you can keep guests satisfied and encourage longer stays.

Classic Favourites

 

  • Hot Dogs: A timeless choice that’s quick to prepare and universally loved. Customise with various toppings to cater to different tastes.

  • Popcorn: The aroma alone can draw guests in. It’s cost-effective and can be flavoured to add variety.

  • Soft Pretzels: Warm, salty, and satisfying. Serve with dips like cheese or mustard for added appeal.

Sweet Treats

 

  • Ice Cream: Offer a range of flavours and toppings to delight guests of all ages.

  • Candy Floss: A nostalgic treat that’s visually appealing and easy to produce.

  • Mini Doughnuts: Bite-sized and perfect for sharing, these can be dusted with sugar or cinnamon.

Savoury Snacks

 

  • Nachos: Quick to assemble with tortilla chips, melted cheese, and optional toppings like jalapeños or salsa.

  • Fries: A staple side that can be seasoned or served with various sauces.

  • Chicken Wings: Offer in different flavours to cater to diverse palates.

Beverage Options

 

  • Slushies: Colourful and refreshing, especially popular among younger guests.

  • Soft Drinks: Essential for any venue, consider offering a mix of branded and own-label options.

  • Hot Beverages: Tea and coffee are must-haves, especially in cooler months.

Healthy Alternatives

 

  • Fruit Cups: Fresh, pre-cut fruit portions for health-conscious guests.

  • Yoghurt Parfaits: Layers of yoghurt, granola, and fruit make for a nutritious snack.

  • Smoothies: Blend fruits and vegetables for a refreshing, healthful drink.

Catering for Allergies and Dietary Requirements

Offering allergy-friendly and plant-based options isn’t just a nice-to-have anymore — it’s essential. More and more guests are looking for venues that cater to their dietary needs, and having inclusive food choices can make your venue stand out as thoughtful and customer-focused.

  • Allergy-Friendly Options: Make sure you’re offering clearly labelled dishes that avoid common allergens like nuts, dairy, and gluten. Where possible, provide gluten-free versions of crowd-pleasers such as chips, burgers, or baked treats. Use separate preparation areas and utensils where required to avoid cross-contamination, and ensure your team is well-trained to answer allergy-related questions confidently and safely.
  • Vegan & Vegetarian Choices: Plant-based options have seen a huge rise in demand across the UK. Consider adding items like vegan hot dogs, meat-free burgers, falafel wraps, or dairy-free ice cream. These additions not only cater to vegans and vegetarians but also appeal to flexitarians or those looking for lighter, more sustainable options.

Top tip: Clearly signpost these dishes on your menu with icons or colour codes, and feature them just as prominently as traditional options. This shows you’re not treating them as an afterthought, but as part of your core offering.

Operational Tips

 

  • Efficient Equipment: Invest in reliable machines for items like popcorn, slushies, and hot beverages to ensure quick service.

  • Staff Training: Ensure your team is well-trained in food safety and customer service to enhance the guest experience.

  • Menu Display: Use clear, attractive signage to showcase your offerings and prices.

By focusing on these popular and profitable food and drink options, your venue can enhance guest satisfaction and drive additional revenue. Tailor your menu to your specific audience and continually seek feedback to refine your offerings.

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