When it comes to running a thriving attraction or leisure venue, relying solely on ticket sales can limit your growth potential. The most successful operators now focus on multiple revenue streams that complement each other — increasing guest spend, improving cash flow, and building financial resilience all year round.
Here are 21 ways to expand your income, delight visitors, and strengthen your business for the long haul.
Ticket Sales and Admissions
The foundation of any attraction. Standard entry tickets — whether time-based or daily — provide consistent income, but capacity limits can restrict growth. Boost sales through dynamic pricing, bundled offers, or checkout upsells that encourage guests to upgrade or add extras.
Memberships and Subscriptions
Recurring memberships deliver predictable revenue and stronger loyalty. Offer monthly or annual plans that include perks like early access, exclusive hours, or member discounts. This steady income helps with budgeting while keeping your community engaged year-round.
Group Bookings and Private Events
Schools, youth groups, and corporate team-building events bring large group bookings with higher per-transaction value.
Promote custom packages that include catering, guides, or private access to generate repeat partnerships during quieter midweek slots.
Birthday Party Packages
A classic, high-margin winner. Tiered party options (basic, deluxe, VIP) let guests choose their spend level. Include decorations, food, and hosts for a complete, hassle-free experience that parents love to book.
Food and Beverage
A strong F&B setup can dramatically boost your per-guest revenue. From popcorn and pretzels to burgers and milkshakes, food is where impulse meets profit. Add combo meals, seasonal treats, or branded items to keep your menu exciting.
Retail & Merchandise
Souvenirs, branded apparel, or themed toys help guests take the experience home — and deliver excellent margins. Place your shop near exits or offer “bundle add-ons” (like a T-shirt with every party booking) to increase conversions.
Ride or Attraction Upsells
If your venue includes premium rides or activities, offer fast-track passes, photo bundles, or double-time sessions. Guests love the sense of exclusivity, and it’s an easy way to grow spend without increasing capacity.
Sponsorships and Brand Partnerships
Local or national sponsors can add extra revenue while improving visibility. Whether it’s a sponsored zone, themed event, or branded giveaway, the right partnerships can be a win-win for both parties.
Licensed or IP-Based Experiences
Partnering with known brands, movies, or characters can elevate your attraction and justify premium pricing.
Even smaller venues can collaborate on temporary themed experiences or seasonal takeovers that create buzz and attract new audiences.
Cross-Promotions with Local Businesses
“Stay & play” packages combining hotels, restaurants, and attractions increase exposure for everyone involved. This works especially well in tourist-heavy areas and helps extend the guest journey beyond your venue.
Ancillary Services
Sometimes it’s the small things — lockers, stroller hire, coat checks — that add up. These conveniences enhance guest experience while quietly generating steady, low-maintenance income.
Workshops, Classes, and Educational Events
Educational or skills-based sessions can draw in schools, families, and community groups during off-peak hours. Think STEM activities, wildlife encounters, or creative workshops — fun, educational, and great for brand reputation.
VIP or Exclusive Access
Offer after-hours tours, private experiences, or behind-the-scenes passes for premium guests. These low-volume, high-value experiences increase spend and make guests feel like insiders.
Venue Hire for Private Events
Turn downtime into income by renting out your venue for weddings, photo shoots, or corporate parties. Unique spaces with built-in entertainment can charge strong rates while attracting new audiences.
Digital and Virtual Experiences
Reach fans beyond your walls through livestreams, online workshops, or digital memberships. Perfect for off-season engagement and new revenue with minimal overhead.
Paid Loyalty Programs
Take traditional loyalty schemes to the next level. Offer a paid VIP club with exclusive discounts, booking priority, or surprise perks.
It’s a great way to deepen relationships while generating predictable income.
Photo Booths and Automated Souvenirs
Interactive photo points are low-maintenance, high-margin earners. Add green-screen effects or themed backgrounds and let guests buy printed or digital versions on the spot.
Gift Cards and Experience Vouchers
Gift cards are powerful marketing tools — they bring in upfront revenue and encourage group visits.
Position them as ideal for birthdays, holidays, and employee rewards.
Mobile App Monetisation
A branded app can do more than guide guests. Integrate in-app purchases, sponsored content, or mobile food ordering to create digital revenue while improving the on-site experience.
Parking Fees
Simple, reliable, and often overlooked. Charge per vehicle or offer premium parking for convenience. You can even include parking passes in bundled deals to encourage advance booking.
Seasonal Events & Limited-Time Experiences
Festive themes — from Halloween nights to Christmas grottos — create urgency, drive repeat visits, and open the door to themed food, merch, and ticket pricing.
Final Thoughts
Building multiple revenue streams isn’t just about profit — it’s about stability, creativity, and keeping guests excited.
Start small by improving your strongest streams, then layer in new ones as you grow. The best attractions evolve with their audiences — and the possibilities are endless.
