When it comes to standing out on social media, trends are your best friend—if you know how to use them. Platforms like TikTok, Instagram Reels and Facebook Reels are constantly evolving with new formats, audios and behaviours that capture user attention in seconds. And contrary to popular belief, you don’t need a dancing CEO or viral comedian to join in.
Leisure brands—from soft play centres and escape rooms to spas, cafés and family attractions—can absolutely ride the trend wave with authentic, creative content that feels on-brand and still taps into what’s hot.
In this guide, we’ll break down the latest platform trends that work well for non-personality-led businesses, show you how to localise them for your venue, and help you stay relevant while having fun.
Why Staying on Trend Matters for Leisure Brands
📈 Trends boost visibility
Algorithms reward content that matches trending formats or audio. Your content is more likely to land on the explore page or For You feed.
🎯 They reduce content creation guesswork
Following a format gives you structure—no more staring at a blank screen wondering what to post.
💬 They invite interaction
People love to see how businesses put their spin on popular memes and formats.
💡 They humanise your brand
Trendy content shows you’re active, connected, and fun—which is exactly the energy leisure venues should give off.
Trend 1: “Behind-the-Scenes” Audio Memes
The trend: Popular audios like “nobody’s gonna know… they’re gonna know” or dramatic classical music over routine tasks (cleaning, setting up, etc.) are perfect for showing what happens before guests arrive.
How to use it: 🎥 Film a team member setting up a party room, preparing food, or testing a ride.
💬 Caption idea: “When you triple-check the inflatables before opening… just to be sure 🫣”
📍 Localise it: Tag your town or city to make it discoverable to local viewers.
Hashtags: #BehindTheScenes #SoftPlayUK #VenueSetup #YourTown
Trend 2: “Before and After” Transformations
The trend: Reels and TikToks showing dramatic “before and after” shots—often set to satisfying music or audio with a distinct beat drop.
How to use it: 🎥 Show your venue prepped for the day (empty chairs, tidy spaces) and then packed with happy guests.
💬 Caption idea: “From calm to chaos (the fun kind!) in 15 seconds 🎉”
🔁 Bonus idea: Use this trend to show event setups: birthday rooms, seasonal décor or new signage installations.
Trend 3: “POV” (Point of View) Videos
The trend: These short videos put the viewer in the shoes of the subject. They’re perfect for creating immersive experiences.
How to use it: 🎥 “POV: You just walked into the best weekend ever…” followed by clips of smiling staff, arcade lights, or guests having fun.
💬 Caption idea: “POV: You didn’t realise your local spot had this much going on 👀 #HiddenGem”
📍 Tip: Add on-screen text and highlight sensory details—what you’d see, hear, smell.
Trend 4: Customer Experience Reactions
The trend: Reposting or recreating guest reactions using trending sounds, such as “It was at this moment…” or “Oh my days!”
How to use it: 🎥 Ask for feedback clips or capture real-time guest excitement—especially kids, birthday guests, or family groups.
💬 Caption idea: “When they walk in and see the giant ball pit for the first time…”
📲 Always ask permission before reposting or filming guests. Offer incentives like freebies for on-camera testimonials.
Trend 5: Text-on-Screen Skits
The trend: Simple videos using static shots or looping footage, with relatable or funny text overlaid to tell a story.
How to use it: 🎥 Use a slow pan of your venue and overlay: “When you book ‘just to keep the kids busy’… but end up having more fun than them.”
💬 Caption idea: “Tag the parent who always says they’ll ‘just watch’ 👀”
📍 Bonus: Pair it with light-hearted audio and keep the captions punchy and playful.
Trend 6: “This or That” Interactive Polls
The trend: Users are shown two choices (e.g. pizza or nachos?) and asked to pick a side by tapping or commenting.
How to use it: 🎥 Film two signature dishes or activities side-by-side with an engaging track.
💬 Caption idea: “You’ve got ONE hour at our venue… what are you doing first? 🤔 A) VR Games B) Food C) Soft Play D) Chill Zone”
📊 Great for Stories, Reels, or TikTok with interactive stickers.
Trend 7: Seasonal Audio Drops
The trend: Every seasonal period brings a wave of trend-specific audio. Think “Spooky Scary Skeletons” for Halloween or “It’s Corn” for summer fun.
How to use it: 🎥 Use seasonal trending audio to show your venue’s themed setup, drinks, decorations, or limited-time offers.
💬 Caption idea: 🎃 “We’re officially in pumpkin mode. Come see what’s brewing!”
🌟 Tip: Check TikTok and Instagram’s trending audio tabs weekly to spot what’s hot in your region.
Trend 8: Voice-Over Narration or “Fake” Interviews
The trend: Overlay a pre-recorded voice to narrate your content, either using humour or storytelling.
How to use it: 🎥 Interview-style “conversations” between staff and guests or even pets/toys.
💬 Caption idea: “When the toddler you just gave a free sticker to calls you ‘bestie’ 😭”
📍 Great for reels that feel light, funny and highly shareable.
How to Stay on Top of Trends Without Losing Hours
✅ Spend 10 mins a week scrolling the Instagram Reels tab, TikTok For You Page, or checking the “trending sounds” list
✅ Save audios to your library to use later
✅ Follow other UK-based leisure brands to see how they apply trends locally
✅ Use trend-tracking sites like TrendTok, Later, or ReelsTips.co.uk
And remember: you don’t need to use every trend. Just pick a few that match your vibe and audience.
Want Help Turning Trends into Bookings?
You don’t need to be a content creator to succeed on TikTok, Instagram or Facebook—but if you’d rather not do it yourself, we’re here to help.
At LeisureBoost, we create and manage social content that’s fun, on-trend and designed to drive real results for leisure and hospitality venues.
🎥 Trend-led Reels and TikToks
📱 Content calendars & captions
🎨 Visual design and filming
📊 Engagement tracking & growth strategy
Let’s take the guesswork out of going viral. Contact us to learn how we can make social media one less thing to worry about.
