In the fast-moving world of social media, Stories are one of the most powerful yet underused tools available to leisure businesses. These 24-hour snippets are designed for urgency, engagement, and connection—and they’re perfect for driving real-life action like walk-ins, bookings, and event attendance.
Whether you manage a soft play centre, family attraction, café, spa, or entertainment venue, Instagram and Facebook Stories can help you stay top of mind, boost footfall, and build loyalty—if you use them right.
In this blog, we’ll walk you through a simple daily and weekly Story plan, complete with features like polls, countdowns, behind-the-scenes sneak peeks, limited-time offers, and Q&As—all optimised to keep your audience tapping, responding and showing up.
Why Stories Matter in 2025
Stories are now a core part of both Instagram and Facebook’s algorithms. They offer:
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High visibility: Stories sit at the top of the screen—prime real estate for your content.
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Instant engagement: Stickers like polls and questions let users interact without leaving the app.
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Urgency: Stories disappear after 24 hours, making your message feel more exclusive or time-sensitive.
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Trust building: They feel more personal and authentic than polished feed posts.
📈 And best of all? Stories often convert viewers into real-world customers faster than any other format.
What Should You Post in Your Stories?
You don’t need to reinvent the wheel every day. Stick to 5–7 reliable story themes that reflect what your venue offers and rotate them each week.
📅 Your Weekly Story Plan for Leisure Venues
MONDAY: Behind the Scenes (BTS)
Start the week by humanising your business.
Story ideas:
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Morning setup (cleaning, prepping, setting up tables or equipment)
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A funny moment with your staff
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Stock arrival or menu prep
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Time-lapse of opening up the venue
🧠 Why it works: BTS content makes your business relatable and builds trust.
TUESDAY: Poll Day or “This or That”
Get your audience to participate with a simple interactive poll.
Story ideas:
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“Which weekend activity are you booking?” (Option A: Soft play / Option B: Bowling)
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“This or that?” (Option A: Milkshake / Option B: Slushie)
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“Guess the sound / food / room theme!” (Use a quiz sticker)
🎯 Why it works: Engagement increases visibility. The more users tap, the more your Stories appear first in their feed.
WEDNESDAY: Midweek Special or Offer Reminder
Keep bookings flowing throughout the week by promoting your latest offer.
Story ideas:
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Limited-time deal (“20% off weekdays before 5pm—TODAY ONLY!”)
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Flash discount code
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“Swipe up to book” links (if you have over 10k followers or Meta verified access)
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Share a guest review about the deal or package
🔥 Tip: Use the countdown sticker to add urgency and remind followers the clock is ticking.
THURSDAY: User-Generated Content (UGC) Reposts
Celebrate your community by reposting content you’ve been tagged in.
Story ideas:
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A guest’s Instagram post with your venue tagged
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Positive reviews or DMs
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Story reshares from customers’ birthdays or events
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“Customer of the Week” shout-out
📸 Tip: Ask guests to tag you with a custom hashtag like #PlayAtBounceZone for a chance to be featured.
FRIDAY: Countdown to the Weekend
Get your audience hyped for the busiest part of the week.
Story ideas:
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Video of the venue buzzing with music or guests arriving
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“Here’s what we’ve got going on this weekend…”
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Countdown sticker to Saturday morning
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Team members saying “See you soon!”
🎶 Pro tip: Use trending music and high-energy clips to match weekend vibes.
SATURDAY: Live Updates & FOMO Moments
Show your venue in action to trigger FOMO (fear of missing out).
Story ideas:
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“Spots still available today—walk in now!”
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Boomerangs of happy customers or meals being served
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Real-time reactions or birthday parties
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Guest testimonials or fun staff clips
📍 Important: Tag your location and use a sticker to help tourists and locals find you via the explore map.
SUNDAY: Q&A or Feedback Collection
Use slower days to start conversations and get insights.
Story ideas:
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Question sticker: “What would you like to see next month?”
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“Ask us anything about birthday bookings!”
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“Drop your favourite thing about visiting us ⬇️”
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“Planning a party soon? Let us help 👇”
💡 Why it matters: It gives your followers a voice and makes them feel involved.
Bonus Story Features to Use Often
✔ Countdowns – Great for building hype around events or offers
✔ Polls – Quick and easy engagement boosters
✔ Question boxes – Great for gathering content ideas or FAQs
✔ Music stickers – Set the mood with trending tracks
✔ Hashtags – Use 1–2 niche or local tags like #KidsActivitiesLondon
✔ Mentions – Tagging customers, staff or collaborators increases shares and reach
Tips to Make Your Stories Stand Out
✨ Use branded colours and fonts
Keep your stories visually consistent with your business branding.
📲 Use templates
Use Canva or Storyluxe to create stylish, reusable story slides for offers, events, or testimonials.
🕒 Post consistently
Posting Stories daily keeps your venue top of mind—and top of feed.
📊 Check insights weekly
See which Stories are getting the most taps, replies, and exits—then tweak your strategy.
Let LeisureBoost Handle It All For You
Not sure what to post, how to design your Stories, or how to turn viewers into visitors?
At LeisureBoost, we specialise in helping leisure and hospitality brands build an engaged social audience—and we do the heavy lifting for you.
✅ Weekly story plans
✅ Custom graphics and templates
✅ UGC reposting and daily content management
✅ Engagement tracking and audience insights
✅ Captions, polls, offers and countdowns done-for-you
Ready to turn Story viewers into real-world customers? Contact LeisureBoost today to boost your visibility, footfall and bookings—without lifting a finger.
