In today’s fast-moving digital world, short-form video content reigns supreme. TikTok and Instagram Reels are now essential tools for leisure businesses looking to capture attention, increase engagement, and drive real-world visits. These platforms aren’t just for Gen Z or viral dance trends—they’re powerful marketing channels that can showcase your venue, build trust, and create buzz around your brand.
Whether you run a trampoline park, a family-friendly café, a wellness spa, or an entertainment venue, Reels offer a high-impact, low-cost way to bring your business to life on screen.
In this blog, we’ll walk you through 10 proven Reel ideas, each with step-by-step guidance, tips for trending audio, smart caption ideas, and strategies to boost discoverability and local engagement.
Why Use Reels for Your Leisure Business?
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Maximise reach: Reels are pushed heavily by Instagram and TikTok algorithms, even to people who don’t follow you yet.
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Show off your personality: Videos build a more human connection than static images.
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Drive real action: Reels are perfect for showing what guests can expect, nudging them to book, visit or enquire.
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Stay relevant: Riding the wave of trends keeps your brand current and discoverable.
10 Reel Ideas to Grow Your Leisure Business
⭐ Venue Tour in 30 Seconds
What to film: Walk through your venue from the customer’s point of view—entrance, main attractions, food/drink, chill-out zones, and any wow-factor spaces.
Hook: “Here’s what a day out at [Your Venue Name] looks like!”
Caption tip: Include keywords like “things to do in [your town]” to help locals find you.
Trending audio tip: Use popular upbeat audio with steady beats that match walking pace. Try: “good vibes only” style audio from TikTok’s viral sounds tab.
⭐ A Day in the Life of Your Staff
What to film: Short clips from a team member’s day—opening the venue, prepping spaces, interacting with guests, and having fun behind the scenes.
Hook: “Ever wondered what it’s like to work at [Your Venue Name]?”
Caption tip: Tag your staff and add personality. “Shoutout to Jamie for bringing the good vibes every shift!”
Boost tip: Repost it in your Stories with a poll: “Would you work here?” or “Want to meet Jamie next visit?”
⭐ Customer Testimonials (Real Reactions)
What to film: Ask guests (families, couples, friends) to describe their experience in one sentence as they leave—make it natural and fun!
Hook: “What our customers really think 👀”
Caption tip: “We love hearing this! Thanks to the [family/squad] for visiting today 💬”
Audio tip: Use emotional or heartfelt background tracks for authenticity, or upbeat pop for family fun.
⭐ Before & After Transformations
What to film: Show your venue or a space being cleaned, set up for an event, or transformed for a party or seasonal celebration.
Hook: “From quiet morning to party central in 10 seconds!”
Caption tip: “Whether it’s a birthday, work do, or baby shower—we’ll set the scene. 🎉 #partyvenue”
Boost tip: Use time-lapse footage for visual impact.
⭐ Behind the Scenes (BTS) Moments
What to film: Fun prep footage, staff jokes, decorating for an event, unpacking supplies, or even kitchen plating.
Hook: “What really happens before opening…”
Caption tip: “We clean, we prep, we dance a little. Always worth it 👏 #BTS”
Audio tip: Use trending comedic or “sneaky peek” style audio for fun, low-pressure content.
⭐ How-To or Quick Tips
What to film: A quick tutorial—how to book, what to wear, where to park, how to get the most from your visit.
Hook: “First time visiting us? Here’s what you need to know 👇”
Caption tip: “Save this for your first visit! 📍Easy parking, great coffee, and fun for the whole family.”
Boost tip: Add on-screen text for accessibility and searchability.
⭐ Meet the Team Mini Intros
What to film: One staff member saying their name, role, and a fun fact.
Hook: “Meet Amy—our resident coffee wizard ☕✨”
Caption tip: “Next time you’re in, say hi! We’ve got the friendliest team in town 💬”
Trend tip: Pair with current TikTok “get to know me” audio for better discoverability.
⭐ Your Most Popular Feature in Action
What to film: Highlight your most loved service—whether it’s your ball pit, rooftop bar, deluxe spa treatment or crazy golf.
Hook: “Our guests can’t get enough of THIS…”
Caption tip: “Book now and see why it’s our most requested experience! #mustdo”
Boost tip: Add user comments/reviews as screen overlays for social proof.
⭐ User-Generated Content (UGC) Highlights
What to post: Ask followers to tag you in their videos, then re-edit them into a Reel with permission.
Hook: “You guys are the best! Here’s how YOU spend a day at [Your Venue Name] 🎥”
Caption tip: “Tag us for a chance to be featured in our next Reel!”
Audio tip: Use fast-paced recap audio or mashups that suit a montage format.
⭐ Seasonal/Holiday Countdown Reels
What to film: Décor going up, themed food or activities, calendar countdowns, and teaser clips of limited-time offers.
Hook: “🎃 Halloween is coming… are you ready?”
Caption tip: “Limited-time spooky surprises now live! 👻 Book early to avoid disappointment.”
Trend tip: Use seasonal trending audio (e.g. “This is Halloween” in October, “Jingle Bell Rock” in December) and emojis to match.
Extra Tips to Maximise Your Reel’s Reach
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Use 3–5 relevant hashtags: Include a mix of trending and location-based tags (e.g. #FamilyFun, #BrightonThingsToDo, #TrampolineParkUK).
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Hook early: The first 3 seconds are everything—use bold text, movement, or surprising visuals to grab attention.
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Keep it short: 7–15 seconds is often the sweet spot.
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Include subtitles or captions: Many users watch with sound off.
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Post consistently: Aim for 2–3 Reels per week to build momentum.
Don’t Have Time to Do All This?
At LeisureBoost, we understand that you’re busy running your business. That’s why we offer fully managed social media and content creation services tailored to the leisure and hospitality sector.
We can help you:
✅ Plan and schedule engaging Reels
✅ Film and edit professional video content
✅ Tap into trends and boost discoverability
✅ Build a loyal, local following that converts into bookings
📩 Want results without the overwhelm? Contact us at LeisureBoost to chat about how we can take your social media to the next level.
