In today’s fast-paced digital world, livestreaming offers a unique opportunity to connect with your audience in real time, build trust, and showcase the energy of your leisure venue as it happens. Whether you run a café, soft play centre, spa, escape room, or hotel, going live on Facebook or Instagram can create buzz, boost bookings, and bring your online community closer to the action.
But if the thought of talking to a camera fills you with dread—don’t worry. Going live doesn’t have to be intimidating. With the right preparation and strategy, your livestream can feel natural, engaging, and highly effective.
This blog will guide you through everything you need to know—from set-up and scripting to engagement and repurposing your video content after the stream ends.
Why Go Live in 2025?
🎥 Livestreams are prioritised by social algorithms, giving your venue more visibility in followers’ feeds.
💬 Live videos build trust, showing your space, people, and personality in real-time—unfiltered and authentic.
👀 They hold attention longer than traditional posts or stories.
🎟️ They drive real-world action—such as bookings, event attendance, and purchases.
In short: livestreams turn viewers into guests.
Step-by-Step: How to Host a Livestream from Your Venue
Choose the Right Platform
Both Instagram Live and Facebook Live are effective, but consider where your audience is most active.
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Instagram Live is ideal for casual, visual content—especially if your following skews younger.
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Facebook Live allows for longer streams, better event integration, and is great for local business communities and parents.
💡 You can even stream to both platforms at once using tools like StreamYard or two devices.
Plan Your Livestream Content
Don’t wing it—structure keeps viewers engaged.
Ideas for Leisure Venues:
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Behind-the-scenes tour of your venue
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Live Q&A about party bookings, events, or services
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Mini “how it works” session (e.g. how to book, what to wear, what to expect)
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Live demos or tasters (e.g. cocktail making, soft play obstacle walkthroughs, spa treatments)
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Live giveaways to boost interaction
📝 Basic Script Structure:
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Welcome & introduction
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Why you’re going live
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Key feature or offer showcase
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Viewer interaction / questions
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Call-to-action (e.g. “Book now via the link in our bio!”)
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Thank viewers & wrap-up
Set Up for Success
Great livestreams don’t require professional gear—but lighting, audio and framing matter.
Essentials:
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Phone tripod or stabiliser to avoid shaky footage
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Natural lighting or a ring light in low-light areas
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Minimal background noise or a plug-in mic if needed
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Tidy, well-lit space that reflects your brand
🔌 Always test your Wi-Fi before going live—connect to the strongest source possible.
Promote Your Live Ahead of Time
Let your followers know when you’re going live—otherwise, they’ll miss it!
Promotion checklist:
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Instagram Story countdown sticker
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Facebook event or scheduled post
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Reminder posts the day before and morning of
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Email newsletter teaser
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Add a banner to your website or booking page
📍 Pro tip: Announce a special offer, reveal, or giveaway that will be shared only on the livestream.
Go Live and Engage With Viewers
You’re live—now what?
✔ Greet people as they join
✔ Ask questions and encourage comments
✔ Call out usernames when answering questions
✔ Use emojis, humour, and facial expression to keep it friendly
✔ Pin your call-to-action in the comments (e.g. “Book now at www.venue.com”)
👋 Don’t stress about low viewership early on—many people watch the replay later.
Post-Live: Repurpose the Recording
Your livestream shouldn’t end once you go offline.
Ways to repurpose:
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Download and trim highlights into Reels or TikToks
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Use quotes or questions from the stream as future captions
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Upload the full video to Facebook or YouTube
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Add time-stamped chapters (if it’s longer) so users can skip to the parts that matter
🎯 Bonus: Share clips in Stories with captions like “Missed our live? Here’s the best bit…”
Bonus Livestream Ideas for 2025
🎉 Live party countdown (great for birthday venues or family attractions)
🎤 Staff takeover – Let team members host for extra personality
🛍️ Product/showcase drops for new food, services, packages
🎁 Mystery giveaways for real-time engagement
Livestream Checklist for Leisure Businesses
✅ Choose your platform
✅ Plan your content & talking points
✅ Set up good lighting and sound
✅ Promote ahead of time
✅ Interact with viewers during the stream
✅ Save and repurpose your footage
✅ Track what worked and refine next time
Final Thought: Bring Your Brand to Life—One Story at a Time
Livestreaming is a brilliant way to showcase your venue’s energy, authenticity, and personality in real-time. It helps build trust, connect with your audience, and encourage real-world visits. Whether you’re going live for the first time or want to improve your current approach, the key is planning, promotion, and keeping it genuine.
And while you’re the face of your brand, you don’t have to manage all your marketing alone.
At LeisureBoost, we support leisure and hospitality businesses with:
📱 Social media management
📈 Facebook and Instagram ad campaigns
🗓️ Content planning and post scheduling
🎯 Strategy that turns engagement into bookings
If you’re looking to grow your digital presence, reach more local customers, and boost your bookings—we’re here to help.
Get in touch with LeisureBoost to see how we can take your online marketing to the next level.
