Content Calendar for Leisure Businesses: Plan a Month in 60 Minutes 📅

Managing a leisure business is hands-on and high-paced. Between bookings, walk-ins, events and customer service, your time is precious—which often means social media ends up at the bottom of your list. But showing up consistently online is essential to staying top-of-mind with your audience.

That’s where a content calendar comes in. With just one hour a month, you can plan and schedule an entire month’s worth of engaging, strategic content—leaving you free to focus on your guests.

In this guide, we’ll walk you through a simple, repeatable system that helps leisure businesses like yours map out a month of content that drives awareness, engagement, and footfall.

Why Your Leisure Business Needs a Content Calendar

A content calendar is more than just a schedule—it’s a strategic framework. It helps you:

✅ Stay consistent, even on your busiest weeks
✅ Avoid last-minute panic posting
✅ Balance different content types (not just promotions)
✅ Align posts with offers, events and seasons
✅ Save time by batching ideas in one go

Whether you run a family attraction, soft play centre, spa, café, or entertainment venue, this approach works.

The 60-Minute Planning Framework

Here’s how to plan a full month’s content in one focused hour:

🧠 Step 1: Set Your Monthly Focus (5 minutes)

Before you dive into post ideas, define what’s important this month. This keeps your messaging intentional.

Ask:

• Are you promoting any offers or events?

• Is it a seasonal shift (e.g. summer holidays, back to school)?

• Do you want to highlight a new service, area or team member?

🗓️ Example focus: “Drive weekday party bookings and showcase half-term activities.”

📊 Step 2: Pick Your 4 Weekly Content Themes (10 minutes)

Choose 3–4 content “pillars” that align with your brand and rotate them weekly.

Recommended themes for leisure brands:

1. Promotional – Events, offers, limited-time deals

2. Behind the Scenes – Venue prep, staff moments, logistics

3. Engagement – Polls, questions, “this or that”, quote posts

4. Social Proof – Reviews, tagged photos, guest feedback

5. Educational or “How To” – Booking guides, FAQs, tips

6. Seasonal/Topical – Tie-ins to school holidays, bank holidays, or local events

💡 Mix them up so your feed doesn’t feel repetitive.

📅 Step 3: Map Out 3 Posts per Week (15 minutes)

Consistency beats frequency. Three solid posts per week is plenty for most small and medium leisure businesses.

Use a basic calendar (digital or paper) and jot down your post types:

Example Week:

• Mon: “Behind the Scenes” video – soft play area being cleaned + fun staff moment

• Wed: “Promotional” static post – Half-term offer reminder

• Fri: “Social Proof” – Screenshot of a glowing customer review

You now have 12 posts planned for the month!

✍️ Step 4: Write Your Captions in Batches (20 minutes)

Writing captions all at once is faster and keeps your tone consistent.

Tips for fast, effective captions:

• Start with a hook: Ask a question or make a bold statement

• Keep it friendly and human—talk like your team would

• Add a clear call to action (e.g. “Book now”, “Tag a friend”, “Comment below”)

📱 Don’t forget hashtags! Use a mix of local, industry and branded tags. Example: #ThingsToDoBristol #FamilyFunUK #PlayAt[YourVenue]

🎨 Step 5: Match Content to Visuals (10 minutes)

Pair your captions with the right image or video from your existing content bank—or plan what you’ll need to shoot.

Use:

• Staff photos and videos

• Venue images (clean, well-lit, lively)

• UGC (user-generated content) from guests

• Graphics made in Canva for announcements or reviews

👀 Pro Tip: Make your posts visually varied—mix up Reels, static images, Stories, and carousels.

Bonus: What About Stories and Reels?

Stories don’t need as much planning—but it’s helpful to jot down key dates for:

• Polls

• Offers

• UGC reposts

• Staff takeovers

• Countdown stickers for events

Reels? Keep a note of 2–3 short-form video ideas per month (e.g. venue walk-through, customer reaction, staff fun).

Keep It Simple and Repeatable

You don’t need a fancy tool to create a content calendar—Google Sheets, Notion, a whiteboard or even pen and paper will do. The goal is to make content creation less overwhelming and more effective.

And remember: progress over perfection. A thoughtful, pre-planned post beats a rushed, last-minute one every time.

Final Thought: Consistency Wins

The most successful leisure brands online aren’t necessarily the flashiest—they’re the most consistent. A content calendar gives you the structure to show up regularly, connect with your audience, and drive real-world visits without burning out.

By planning just an hour a month, you’ll stay organised, boost engagement, and build a feed that reflects the energy and personality of your venue.

Let LeisureBoost Handle the Hard Part

Prefer to hand this off entirely? At LeisureBoost, we help venues like yours take control of their online presence—without the stress.

✅ Full content planning and post scheduling
✅ Weekly Instagram, Facebook and TikTok content
✅ Caption writing, hashtag research and audience engagement
✅ Ad campaign management to drive bookings and footfall

Contact LeisureBoost today to get your social sorted—so you can focus on doing what you do best.