In the competitive world of leisure and entertainment, encouraging guests to spend more per visit is a smart strategy for increasing revenue. Rather than relying solely on ticket sales, consider offering thoughtfully curated packages that enhance the guest experience while providing added value. Here are some inventive package ideas to inspire you:
The All-Inclusive Experience
Offer a comprehensive package that includes entry, meals, and a souvenir. This not only simplifies the decision-making process for guests but also encourages them to spend more upfront for a hassle-free experience.
Family Fun Bundle
Create a family-oriented package that offers discounted rates for groups, including activities suitable for all ages. This encourages families to spend more time—and money—at your venue.
VIP Access Pass
Provide an exclusive package that offers perks like priority entry, reserved seating, or behind-the-scenes tours. Guests seeking a premium experience will be willing to pay extra for these added benefits.
Seasonal Specials
Design packages around holidays or seasonal events, bundling themed activities, meals, and merchandise. These timely offerings can drive increased spending during specific periods.
Membership Packages
Introduce membership options that provide regular guests with benefits like discounts, exclusive events, or early access to new attractions. This fosters loyalty and encourages repeat visits.
Group Booking Deals
Offer special rates for group bookings, such as school trips or corporate outings, including additional services like catering or guided tours. This not only increases per-head spend but also attracts larger parties.
Food and Beverage Combos
Bundle meals or snacks with entry tickets to encourage guests to dine on-site. Offering a variety of options caters to different tastes and can boost overall spending.
Merchandise Bundles
Pair popular merchandise items with tickets or activities. This not only promotes your brand but also increases the average transaction value.
Early Bird Specials
Encourage advance bookings by offering discounted packages for guests who plan ahead. This helps with forecasting and ensures a steady flow of visitors.
Customisable Packages
Allow guests to build their own packages by selecting from a range of activities, meals, and extras. This personalised approach can lead to higher satisfaction and increased spending.
By implementing these package ideas, you can enhance the guest experience while boosting your venue’s revenue. Remember, the key is to offer value that resonates with your audience, encouraging them to spend more while enjoying all that your venue has to offer.
