In this digital age, securing repeat visitors is essential for the long-term success of any leisure business. We’ve compiled a short list of tips to help you greatly increase the number of repeat visitors and transform them into loyal customers of your venue.
1. Hold Seasonal Events
Organising seasonal events is a great strategy for attracting repeat visitors to your leisure venue. By hosting events that reflect the seasons, holidays, or themes, your venue can provide an ever-changing experience for visitors, making each visit feel fresh and fun! Consistently rotating events can also help you grow a following of loyal customers, where they eagerly anticipate the next event, transforming one-time visitors into repeat visitors who continue to enjoy the venue’s offerings throughout the year.
2. Discounts for repeat visits
Reward your customers’ loyalty by providing special offers or exclusive discounts. Offering a time-sensitive discount to your guests can work well by enticing them to visit again. For example, “Visit again within 30 days and bring a friend for free”. This gives some urgency about returning and also means they introduce more people to your venue.
3. Utilise Email Marketing
Entice customers to opt-in to your newsletter when they book, and set up an automated email campaign to let them know of future events, special offers and new attractions. This keeps your venue in their inbox and fresh in their thoughts when they are planning their days or evenings out.
4. Ask for Feedback
We’ve all received an email some time after making a purchase, and there is a very good reason for this. If you’re not on the floor of your venue on a regular basis, it can be difficult to understand what your customers experience and can result in missed opportunities for enhancing the experience. Staying up-to-date with customer feedback enables you to make good decisions about future improvements to the venue. You could even offer an incentive to encourage customers to leave a review or submit a feedback form.
5. Facebook Retargeting
Run a Facebook Ads campaign to target people who have already visited your venue. Just like with the marketing emails, you can entice past customers back with special events, offers, or new attractions. You can experiment with different ads to see which one generates the most bookings.
Conclusion
The key to long-term success for any Leisure business lies in a combination of creativity, engagement, and strategic thinking. By holding seasonal events, offering discounts, utilising email marketing, seeking feedback, and leveraging the huge potential of Facebook Ads, you’re well-equipped to keep your visitors coming back for more.
Remember, every interaction with your guests is a chance to establish a connection. Through the tactics we’ve listed above, you can create an ever-evolving and engaging experience that leaves a lasting impression. So, whether it’s the excitement of your next themed event, the thrill of an exclusive offer, or the anticipation of a new activity at your venue, each touchpoint contributes to a positive relationship with your customers.
